Tuesday, June 28, 2011

So You Want To Be A Web Guru?

Trying to write articles may be hazardous for some people but it all depends on the way you see and do it. There are tricks to help you become a better and faster writer. Here's your jump-start...

Guess what my fast-start recommendation is? You got it - write articles for other publishers. Why is this such a common suggestion? Could it be because - it works?  This is the fastest and easiest way by far to get a following of people who recognize your name and listen to what you recommend.

When I was newly online and learning about online business, clicking on the links in articles, forums, and discussion groups signatures was my primary method of finding good information.  I reasoned that if the person was published, odds were that they were somewhat of an expert on that subject. And, if they were experts, the products and services they sold or recommended were likely to be good. Those were the people whose products I bought and whose lists I joined.

If you include a signature with each article, including a line or two about your business and your website URL and/or email address, you may be very amazed at the traffic it will generate for you - the best kind of targeted traffic, too!  Are you having trouble just getting started? I understand.  And I can't tell you that writing isn't hard work.  It certainly is for me. But once you write the first article it gets much easier. In fact, you may discover, as I did, that you have a hard time stopping!

Here's a "jump-start plan" to get you going:

1. Get a notebook and pen, or if you are a "cut and paste" writer like me - a word processor or computer, and just brainstorm ideas for articles. If you are at a total loss, go and read some articles in other's e-zines or websites.  That may spark an idea for a different approach to the same subject or remind you of your own experiences in that area.

Think about what You need or want to know. What have you learned from experience that might help others?  Once you get started you will come up with many ideas.  Write each one down. If you think of a good title for that article, write that down too. Make it catchy."

2. What you should do next depends on you. There are several ways writers work, depending on their personalities. You may like to order and organize your points first by making an outline of the information you plan to include or the points you intend to make. Then all you have to do is go back and "flesh out" the points, adding useful facts or links to more information.

Or, you may be a natural teacher, and write just as though you are explaining the subject to the reader in person. Either method is fine, just do what is comfortable for you. One method may work best for one kind of article and the other for another kind.

3. In either case, don't forget to add "personality" to your writing. Share some of yourself with your readers, make your writing uniquely your own.  It's fine to read e-zines and others' articles to see what people may be interested in and spark your own ideas, but don't pattern yourself after someone else. People want to feel that they know You - Your knowledge and personality. This is what builds loyalty.

If it fits with your subject, don't be afraid to mention your product or service and give the URL or email address, but DON'T write a "glorified ad" and call it an article! That can offend a publisher so that they won't even consider articles from you in the future.

4. After you've finished writing your article, read it through aloud, preferably to someone else who will ask questions if they don't understand some point.

5. Run a spell checker! If you own Microsoft Word or something similar, run the grammar checker also. Have someone else proofread it for you.  Even professional proofreaders will tell you that they try to have someone else proofread their own writing, because it is next to impossible to catch your own mistakes.

6. Once you finish your article and make any necessary changes, you will need to submit it to as many websites and e-zines as you can.  Search the web for "article directory" and you will find many places to submit your article for free. There are also, of course, paid services and software that will do the submissions for you, but you may want to wait until you have successfully written a few articles before you choose to pay.

As I said earlier, writing is hard work for me, and I reworked my first article many times before I was satisfied. But if you persevere you may discover that it can be loads of fun as well as a great promotion method and a quick path to "web-guru-ness."

Happy Writing!

Submit Your Articles and Increase Website Traffic

Advertise with article directory submission.

If you are trying to find an inexpensive, yet effective way to promote your website and business, whether it is online or not, you should consider an article directory submission. An article directory submission is a chance for you to write an article about a topic relevant to your website and business, rich in keywords, and get the link to your website out there for potential viewers and customers to see.

Before you start looking for websites that offer article submissions, make sure that your article is ready. Aside from keywords, make sure that your article is formatted correctly, your grammar (spelling, punctuation, word usage, etc.) is correct, it is the appropriate length (generally 250-500 words—if it is longer, try dividing it into different articles), and that it offers useful, organized information.

After you have proofed and edited your article, write a brief summary for your article to present with your article directory submission and prepare a resource box. A resource box is what is going to get the traffic for your own website. Keep it short and include the most important information—your name, title, business, a catchy tagline and the main address for your website.

Once you have that taken care of, start searching for websites that will allow you to make an article directory submission.

A few good ones to get you started are

JustArticlesOnline.com (http://www.JustArticlesOnline.com),

BellaOnline (http://www.bellaonline.com/articles/art12838.asp),

and Ezine Articles (http://ezinearticles.com).

Each website may have its own rules, regulations, and requirements, so be sure to read up on all their information regarding submissions.

People are always looking for content for their websites, so by using an article directory submission, your article is sure to be read, thus your website traffic and sales will increase. Write your article, prepare it for submission, submit it to the best sites for your website, and watch the your website traffic and sales skyrocket.

Friday, June 24, 2011

Successful Article Marketing Strategies

Are you thinking about starting to write articles as a way of promoting your website? Are you looking for some advice about how to write a successful article? Have you a lack of belief in your ability to write an interesting article? Around a year ago I would have answered yes to all of these three questions but have now learnt quite a lot about article marketing. In this article, I give tips and advice to help other people to become successful article marketers.

I have now had around three hundred articles accepted at what I consider to be one of the main article directories, ezinearticles. At times, I have to admit that it can be quite a choir to think of a subject to write about, to then write the article and also to then submit the article to all of the major article directories. At other times, the words seem to just flow and it can be quite easy and even enjoyable.

The benefits of article marketing can be huge and I am happy to report that a lot of my articles have been included on many different websites, this of course creates a lot of important one-way backward links to my websites.

I have seen a large increase of traffic to my sites, which is partly no doubt down to this writing of articles. As a rule I try to write around seven to ten articles per week. If on one particular week I am not able to for whatever reason, I do not stress about it, I just see it as a break.

I try to make each article interesting and they are written from the heart, in my own style. Some of them can be quite funny, for example, I have written an article about dieting which has the title of, Have You Ever Seen A Fat Postman?

I try not to make each article too long as people may become bored half way through. At the same time I believe each article should not be too short as there is likely to be little value to the reader. My articles are normally anywhere between four and seven hundred words in length.

Most of my articles will give the reader some form of advice about the subject I am writing about. This advice of course, is my own personal opinion and comes from my own personal experiences.

I have received many e-mails from people who have enjoyed reading my articles and I have also had requests from other people who have asked if I would be willing to write articles for them.

I am sure if I can write a number of articles that everyone else can. Give it a go, you might surprise yourself.

Once you have written the article, you then need to submit it to some of the article directories. In my opinion these are the best, ezinearticles, articledashboard, goarticles, articlealley and searchwarp.

Submitting Articles to Article Directory - Simplest Way to Get Visitors To Your Site

There isn’t a simple way to get visitors than submitting articles to article directory. Submitting an article to article directory is the most simple and effective way to gain quality traffic to your website. Many Search Gurus have considered Article Marketing to be the most effective method of gaining traffic to website.

The process of submitting article to an article directory is also very simple. All you need to do is write an informative article and submit the same to the Article Directory. Make sure the article is small and effective. It makes no sense to write a thousand word article and put the readers to sleep. Keep the article small, informative and simple. Your article should convey the effectiveness of your website in the best possible way so much so that it will grab the readers attention, without getting too bored.

How can my website get visitors by writing article?

To have visitors you need to promote your website link. Every article directory allows its authors to promote their website link in the resource section of the Article Directory. Resource box is the place where you can speak about yourself, your website and your product. Keep the resource box simple as you can. If your article is informative enough then get ready for a click on your website link through the resource box of the Article directory.

Do I need to submit my Article to just one Article Directory?

If your looking for good traffic and visitors to your website you have to make sure you submit your website to many Article Directories. Just submitting article to one Article Directory will not help. You have to exhibit your website link to visitors so as to encourage them to visit your website and finally buy your product. You can get best results by writing multiple articles and submitting the same to multiple Article Directories.

By submitting multiple articles to different Article directories you are actually marketing your website in the best possible way. My advice to you would be to take the initiative of submitting at least one article to a group of article directories everyday. I understand it can be a bit boring to submit article to different article directories. If you do not have the time you can hire the services of professional Link builders who can not just help you in writing quality article but also submit the same to thousands of Article Directories on the Internet.

The effectiveness of Article Marketing is increasing everyday. Many people have started to realize the importance of submitting articles to article directories. If you’re new to the concept of Article Directory, I hope this article must have provided you with a basic idea about the subject.

So if you’re worried as to why you have not been generating sales of your product. It’s high time that you start building links to your website through Article Marketing. To keep it simple you are not just getting back links to your website but most importantly getting quality traffic.

Starting Points In Affiliate Marketing

Several internet marketing experts have been at the forefront of affiliate marketing in Singapore, and one of the most popular people in this arena has been our own home-grown talent, Ewen Chia. As anaffiliate marketer, he has not only achieved amazing results, he is also among the millionaire elite in internet marketing. Rosalind Gardner, another very popular affiliate marketer, has also produced powerful results, often making in excess of $50,000 in a single day as an affiliate.

If you plan to achieve the same kinds of results as they have, you will need you focus on several starting points.

First, you need to have a group that can support you technically. It is literally impossible for you, especially if you are not technically savvy, to start off affiliate marketing without webhosting and technical support. To do this, register for a cheap webhosting account, and then hire a decent technical support person to assist you in various matters. As a beginner, you probably want to have your pages
uploaded and your server backed up in case anything happens (sometimes, servers do get hacked, and the only way to protect yourself is to have regular backups).

Second, you need to start off being able to find great products. If you know how to find products, you’d be amazed at how much you can sell. After all, half the battle is already won, and now you only need to focus on the marketing aspect of things. If you plan to sell anything as an affiliate, one of the two best-known products on the market that will give you a great headstart on affiliate marketing are (1) Rosalind Gardner’s Super Affiliate Handbook. This is a really good guide on how to get
started on affiliate marketing and has been very well organized and updated. I believe that if you are looking to start off affiliate marketing, you will need this handbook. (2) Ewen Chia’s Secret Affiliate Weapon. This product is a real no-brainer, because it is filled with information about how you develop your internet marketing capabilities utilizing some very interesting approaches. I consider this of strategic importance, and should be used when you want to increase your sales. I’m talking about a product bundle that probably costs you no more than $60 for your education, and $100 for webhosting for a whole year.

How many businesses can you really start off on such a shoestring? This is probably one of the fastest growing businesses in any arena, and to start off, plough through everything you read, and work at it on your computer. Remember that if you need to run a website, you don’t need to set up pages one at a go. You can have a blog to manage your affiliate program, and one of the optional (but very powerful) systems is Wordpress. If you are ready to start on this, you really should get yourself a copy of this Wordpress guidebook that can help you to accomplish a lot more with a lot less.

Wednesday, June 22, 2011

Smart Marketing - Submit Your Articles To Article Directories

There are a lot of benefits of submitting your own articles to article directories but before we go into the benefits, what actually are article directories?

Article directories are simply database websites that collect, compile, sort the articles to their own categories and make these articles available to the public. The public can then read these articles for free or reprint them based on certain guidelines.

There is countless number of article directories nowadays. Most of them are offering free membership to authors to submit their quality articles.

In short, this should be good news to webmasters too, who are looking for content to share with their mailing lists, as these article directories provide a great one-stop resource to deposit and find articles.

Now, if you are an author, you shouldn't just write articles and keep them to yourself if you want to get tons of readers to read them.

You want to get your articles distributed across the net. One great way to do it is by submitting your articles to various article directories.

Let's see why you should submit your articles to these article directories:

1. You will establish yourself as an expert in your area.

For example, if you are a doctor specializing in cancer treatment, you could write 500-word articles about mesothelioma or breast cancer and how to prevent them. The more you write, the more exposure you'll get and people will look at you as a knowledgeable person in your area.

Some article directories list top contributing authors and when people see your name among the top, indirectly and subconsciously, they'll have a perception that you know what you talk about.

2. You don't have to pay for advertising anymore.

Web publishers and ezine owners are hungry for fresh, quality contents. Simply give them what they want.

Where do these publishers look for articles? Many will find them from article directories.

If you write good articles, these publishers will be more than happy to forward your articles to their mailing lists. With a single article blast, you could potentially reach tens or hundreds of thousands of readers for free.

Article directory owners, at the same time, are also actively marketing their article directories. This means your articles go along with their marketing campaign as well.

3. Your articles can be your viral marketing tools.

There are article directory owners who partner with other webmasters to distribute articles to many other websites. You submit one article to a directory and that same article appears on many other websites at the same time. This technology is called RSS (Really Simple Syndication). If you didn’t know yet, the power of RSS is simply amazing. Big websites will potentially pick up and post your articles on their sites.

Some webmasters will pick up your articles and forward them to others, who forward them to others again. Soon, you'll discover your same article has been published on hundreds of websites within days. It's that possible.

4. You can generate massive traffic to your website.

Search Engines love article directories due to their contents and, often, established directories receive massive hits from Google and Yahoo. You could piggyback the traffic received by these directories by depositing your articles on their databases. Those who visit these article directory websites will potentially read your submitted articles.

Just make sure you have a website to promote and you've already placed a link back to your website in your signature file at the end of all your articles.

5. You can generate sales even if you don't have a website.

If you are an expert in your area, people will read your articles and listen to you. Now, if you refer your readers to any product you recommend, your recommendation won't look like a sales pitch to them anymore. It simply is a solution to their problems, but be very careful with the way you recommend products in your articles. Most article directory owners don't like blatant advertisements in the articles.

Here's the best part. If you don't have a website, guess what? The article directories will be your websites. Your articles will be hosted on these article directory webservers for free.

To get website visitors to contact you, leave your phone number, email address or any special instructions to contact you in your signature file.

To sum up, the 5 reasons above are a few good ideas on why you should submit your articles to various article directories. You will discover more benefits once you get involved in article submission actively.

In case you are looking for websites to publish your articles, below are a few Online Article Directories you can visit.


Happy Writing to Smart Marketing!

Submit Article 101: Get Free Publicity With Article Marketing

If you are looking to gain exposure and increase traffic for your website, there's a terrific new way to spread the word about your new spot on the world wide web. A submit article directory is one of the best, free ways to promote your business. The bottom line is that not everyone has the advantage of being able to afford a large marketing campaign, print or television advertising.

If you've ever been browsing through a website and found an article with a brief paragraph at the end, which shows the author's name and a link to their website, then you have already experienced the success of how to submit an article in exchange for free publicity. An internet entrepreneur prepares an article, which is centered around their niche and submits it to a submit article directory. This process begins to work when other webmasters visit the submit article directory in search of articles for use on their own websites. Everyone wants interesting content for their website and this is a great way to find it. They may see this article and decide to add it to their site with the condition that the author is given full credit at the bottom of the feature. The credit will likely include the author's name, brief bio and link to their website.

For each individual who reads your article, there is added potential for new customers. If they weren't interested in your specialty, they wouldn't be reading the article in the first place. So, you've already reached someone who has a direct interest in your product or niche. Once they are finished reading the article, they are likely to visit your website if they found the information to be valuable.

Submit article directory services are completely free for writers, as well as webmasters. Consider that you are opening an internet collectibles store and need to gain interest, spread the word and find customers for your new business. Well, you are obviously a collectibles expert since that's your chosen business, so write about it. Select a topic, write a brief feature, offer advice and submit the final copy to a submit article directory. At the bottom, always be sure to include a brief paragraph with your name, some information about your new company and a link to your website. When other webmasters stop by the submit article directory in search of news for their site, they may be inclined to use your work on their website. If they do, they will also include a link back to your site.

Submit article directory services provide the potential for a large amount of increased traffic and exposure for a new, or existing, website. There is no better way to gain respect in your profession than by being knowledgeable about what you do. If you are, it will shine through in your work and people will be drawn into your site in search of even more information. Submit article directory services are one of the most powerful new promotional tools available to online entrepreneurs and, best of all - they don't cost a penny! It's true what they say - the best things in life really are free.

Saturday, June 18, 2011

Stop Working for Google and Start Making Google Work for You

You need traffic, and Google can give you traffic. There are two ways that Google can send traffic to your site: an expensive way and a way to get traffic for free. I'm going to show you how to make Google give you traffic for free.

You don't want just any traffic, you want TARGETED traffic. For those not familiar with the terminology, targeted traffic refers to clicks to your website from people who are actually interested in the topic of your site.   Your marketing will be much more effective if your clicks are targeted.   Here is an example of targeted marketing. Imagine a salesman who is trying to sell dental chairs.  He puts together a flyer describing the great benefits of his particular brand of chair, and he decides to give the flyers to people.   Which group of people do you think will respond better to his flyer - a group women at a scrapbooking convention, or a group of dentists at an American Dental Association meeting?   It's a no brainer!   But better yet, what if he went to a seminar called, "How To Start Your First Dental Practice From Scratch." These guys are already in the mindset to buy dental chairs. That’s targeted traffic.

When I started my first online business, I went straight to Google Adwords.   This is one of the fastest ways to get targeted traffic.   Basically, you pay Google to have your ad appear on the right side of the browser.   You do this by bidding on keywords.   When someone types your keywords into Google, the ad appears.   Just go to Google and type anything into the search box.   If you look on the right side of the screen, you will see little three-line ads.   You probably didn't even know these were ads.  Not only are they ads, but people are paying every time you click on those ads.  This is the perfect kind of targeted traffic because people are actually searching for your topic.

So when I started my first Adwords campaign, slowly but surely I developed a targeted marketing campaign that was sending 40 to 50 visitors to my site.  These people were ready to buy what I was selling.   And they did; but at what price!  I was spending $80 per day in advertising. Way too much! I was only making about $100 in sales per day (and not that each day), so after subtracting advertising costs, my net income was only $20 per day. If I could only get traffic without paying for it, my yearly income would increase from $7,300.00 per year ($20/day x 365 days) to $36,500 per year ($100/day x 365 days). By now you’re probably wondering how you get free targeted traffic – well I'm going to tell you in the next few paragraphs.

When I realized how much I was spending on advertising, I started to research methods of getting free targeted traffic; often referred to as search engine optimization (SEO) techniques. If your site appears on the first page of results for a Google search, then you get free traffic. Not only that, it is targeted traffic because someone has just typed in the phrase or keyword related to your site. So how do you get on the first page? In order to understand this, you need to know a little about how Google ranks their pages. It all comes down to one principle: Google wants to provide high quality search results, so they want to rank relevant links higher than irrelevant links. One of their methods of determining relevancy is to count how many other websites are linked to your site. These are called "back links." The assumption is that, the more links to your site, the more relevant your site must be.

Armed with this knowledge, I went out and bought some links. You may not know this, but there are actually companies that will allow you to buy a link on their web pages. I bought one link for $20 per month, another for $75 per month. It was much cheaper than Adwords, but it didn't get me ranked any higher, and it didn't get me much extra traffic. Two links was just not enough links to rank me higher on Google. What I needed was a way to get LOTS of back links. Then I heard about an intriguing idea: article marketing.

Article marketing is simple. You write an article, you put a link to your website at the bottom of the article (in the author information area). Then you post your article to an "article site." That's it. For every article that you post, you get a link to your site. And not only that, it's a targeted link because the content of your article will be related to the content of your website. It is best to post to as many article sites as you can. Every time Google sees a new targeted link to your site, it will rank you a little higher. There are literally hundreds of article sites and they are all looking for fresh content. Post your article to as many as you can find. Presto! Now you have tons of back links. That is article marketing. It's that simple. And it's free.

At first, I manually posted to about seven article sites. This was fairly time consuming. I immediately notice a few extra hits to my site. But in order for article marketing to be cost effective to me, I needed a way to post to hundreds of article sites quickly and easily. Then I heard about article submission software. Basically, this software has a list of article sites in it and it guides you through the process of mass posting your article to multiple sites. So I posted the article to about 200 sites. Bam! Now my site is ranked #2 for a certain keyword combination. This is effective search engine optimization. This is article marketing.

That's it. Now you know how to make Google work for you. You no longer have to work for Google by paying for Adwords. Plus you can contribute a helpful article to the internet and make tons of money doing it. Put article marketing to work for you today. Write an article, post it, make a link, and make more money!

Stop Undermining Your Article Submissions!

Your web site plays an integral role in your article submission strategy. If it isn't up to par, your article submission projects won't produce much in the way of results.
To support your efforts in writing and submitting articles, you need a solid workhorse, which is the job of your web site. It's not just for looks, but rather serves the purpose of offering something of value to your target audience and converting browsers to faithful readers, loyal newsletter subscribers and committed buyers!

On the Internet, just like with bricks-n-mortar businesses, appearance is critical. Use these strategies to elevate your web site giving it literal curb appeal and improving your business, which translates to more article acceptances and more exposure in your target market!

* Cut the Pomp and Circumstance

As with so many elements of the Internet, the use of a Splash Page featuring fancy graphics and an Enter button is obsolete. Most people find them irritating and won't even venture past this point to see the rest of your web site, so delete your splash page now!

* Professionalism

If your web site looks the Internet Amateur Hour, you're probably turning off prospects. Quality clients/customers won't do business with you if your image is unprofessional. Make sure that pages are neat and organized featuring content that's easily readable. Be consistent in formatting from page-to-page to prevent a thrown-together look.

* Focus

Just like your articles, your web site needs focus. No business fills every need for every consumer, so direct your web site to the prospective clients/customers in your target market. Be clear about the products/services you offer and engage prospects in your specific market by catering to their needs exclusively and better than your competition.

* Presence

Online businesses have to overcome the hurdle of not having face-to-face contact with prospects. Make interaction with you a simple process by providing a contact form, listing a phone number and including an e-mail address on every page.

* Stick to Business

Does your web site look reflect you as a business professional or does it blast prospects with a variety of hard-to-read fonts and excessive graphics? Limit the number of fonts and colors used throughout your site. Use graphics judiciously avoiding slow-loading designs that frustrate prospects.


They call it king for a reason, so don't dethrone your efforts by featuring the same old content. Give prospects and search engines, plus your regular clients/customers, fresh content that fits your theme and offers value to your target audience.

* Accentuate

Pay special attention to your Articles Page. Include reprint details with your required guidelines above your articles. Use inviting language in your guidelines encouraging publishers to take advantage of your material. Make it convenient for publishers by listing articles alphabetically by title and include a three-line description. Link titles to the actual article page with offer versions in html, pdf and text files.

* Courting Publishers

Publishers are very busy people, so make it easy for them to publish your articles. Offer a separate publisher's only subscription notifying them when you have a new article available.

* Show Your Smile

Potential clients want to know who you are. Include a photo on your Article Page for publishers/editors to use when they reprint your articles. Prospects also appreciate being able to actually see a person because it makes doing business online much more personal.

* Call-to-Action

You're wasting time, effort and valuable space with web pages that don't give clients/customers the opportunity to do business with you! Each page, even your individual article pages, should always include a call-to-action. Strut your stuff by offering prospects your newsletter and/or subscriptions to your exclusive members-only offerings. Streamline the process and gain more clients.

* Testimonials

Share client/customer testimonials with prospects instead of keeping them to yourself. Add at least one testimonial per page including article pages letting prospects know just how valuable others find your products/services.

* Respect Clients/Customers

More than ever, people are concerned with the security of their private information. Establish a clear privacy policy and publish it on your web site and linking to it from each page.

* Guarantee It In Writing

Decide your return/refund policy before your web site goes live! No matter how good your product or service is, at some point, you're going to have an unsatisfied customer. Create a consistent refund policy up front and update it immediately on your web site if you change it.

* Polish The Final Product

Grammatical mistakes like misspellings, improper punctuation, and capitalization errors signal prospects that you're not attentive to detail. Have someone proofread your entire site including your articles to make sure all text is error-free.

So, what's your curb appeal? Your web site is your online office and showroom. Does it make you look like a professional or more like an amateur with a sideline hobby?

Remember, marketing with articles is about generating exposure. Although publishers need articles they may not accept them if your site is poorly designed, disorganized or filled with grammatical errors and outdated content. Put your best foot forward to prospective publishers and clients who come to you through your article submissions. If, despite your best efforts, your web site still needs work consider hiring a professional. You'll quickly recoup the cost of hiring an expert with more sales and increased exposure!

Wednesday, June 15, 2011

Ten Benefits For Having Your Articles Published Through E-zines

1. You will be known as an expert on the topics you write about and this endears potential customers to you before they even visit your website. In fact, this is 700%-1000% times more effective than regular advertising. There is no better way to “pre-sell” your prospects than article marketing. This will also give you and your business extra credibility which will help you competes against your competitors.

2. You will build brand equity for you, your web site, your business and even your expertise by submitting articles to e-zines. Prospects and customers will begin to have in mind what you can do for them.

3. You get extra exposure if the e-zine publisher archives their e-zine on their site; especially blogging is so common today. People want to read the back issues before they make the decision to subscribe. The more ezines publish your articles, the wider your market is on the internet. Remember, there's no such thing as people just stop by in front of your online shop, in this case, your website.

4. You'll gain people's trust and increase your credibility. If they read your article and like it, they won't be as hesitant to buy your products and services or they will at least sign up your e-zines. Nothing is better than getting pre-sold traffics through your articles; this sure will increase your profits.

5. Create a free viral marketing for you by allowing e-zine publishers to publish your articles in their free e-books. Since people give them away, your author resource box at the end of the body of each of your articles acts as an advertisement for your business will multiply all over the internet.

6. Free ads barter trading by getting an article-exchange joint venture deal run your joint venture partner's articles in your own e-zine, and then they run yours in their e-zine as an exchange. This benefits both ways.

7. You could buy ads space in other e-zines that don't publish your articles and find customers that you may have not been able to reach before, every article being published in the e-zines is like casting a wider net to reach new customers and traffic that would have never found your articles or website before.

8. Your article might have chance to be placed on publisher's home page. If they publish each issue on their home page, this will build link popularity for your website. SEO (Search Engine Optimization) “Link Pop” strategy by definition, the more links your website has by other sites, the greater importance bestowed upon your website when major search engines rank your site. Having articles in publish in many e-zines help you build great link popularity; link popularity builds traffic to your website.

9. Build VSP (Virtual Sales Person) and place them in as many e-zines as you can submit to. Your articles act like your sales person who will sell and do marketing for you. To have a successful business, you have to leverage your work in your business.

10. Another great way to multiply your income is by getting paid by people who want to hire you to write articles and books for them, or even ask you to speak at seminars.

So, You Wrote an Article - But Nobody Read It!

The Internet is crawling with people who will tell you that articles are a great way to promote your business, that content is king and that search engine nirvana lies with the click of a button on some article submission software.
What if they were wrong?

What if what they told you was only part of the truth?

What if getting loads of sites to take your articles was only a part of the answer?

Then: What is the truth?

OK, so we can agree that getting links to your site is a good thing. That people reading your articles can be pre-sold on your product or service. That articles can be a relatively cheap form of advertising.

So what is wrong with that picture?

In this article we will look at what happens AFTER you press the button on your article submission software, or send the article to your article syndication service and we start at the beginning. Right at the beginning. Before you even write the outline for the article that is going to make you the expert in your field.

We are going to start by asking a question. The answer will tell us how everything else is done.  The question is this: What is my purpose in writing this article?

There are many possible answers, but perhaps we might summarise them as follows:

1) To increase the popularity of my site with search engines by building back-links.
2) To get lots of visitors to my site very fast so that I can sell them something.
3) To build the readership and credibility of my site.
4) To get lots of visitors to my site.
5) To become recognised as an authority in my field.

With these answers I think we can split the kind of results into three groups. The first group is those who want, for one reason or another, to get a fast and possibly short term result. The second group is probably more interested in a longer term goal. Of course, some people want everything - fast AND longer term results. This is the Internet, anything is possible and we will be looking at strategies to meet the needs of all three groups. But the important point is that there is not one single magic bullet to address the needs of all article marketers!

First Past The Post!

For article marketers seeking a fast result the priority has to be maximum exposure in the shortest amount of time. How can this be done?

For you guys, I suggest writing several articles on a related theme, using keywords appropriate to your topic and that you make sure that all links are anchor linked to pages deep in your website, not just to your home page. When you have your content ready, then you want to blast it out to the world as fast as you can. For this you might want to use a submissions service such as ArticleMarketer.com who have a very large number of directories and groups to whom they can submit your work.

When you use Article Marketer all you have to do is send the article and they will do the rest. You can spend the rest of the time preparing for the onslaught of visitors to your site! Another option is to use software for the job. Here the best, in terms of the number of outlets, is possibly ArticleAnnouncer, a very capable piece of software that can be used to automate your submission to many hundreds of Article directories and syndication groups. The process is semi automated, but still requires some user input at most sites and so is still a little time consuming, but it is much, much faster than manual submission.

A big benefit of Article Announcer is that one can customize the article with different bio boxes and different formats, appropriate to each source. For example, one can have three different bio boxes and choose to submit in HTML or text. I like this product very much. Also, make use of blogs for your articles. This is a little outside the scope of this article but setting up an RSS feed from your website and making sure it is syndicated using products such as RSSAnouncer is a useful strategy. Blogging is a whole 'nother area and subject though, albeit that articles still play a large part.

The bottom line is that for short term results, maximum output to as many outlets as possible makes sense. But given the way that search engines work, this is not the best strategy for long term success in rankings and thus, probably, traffic. It may well be that the search engine will penalize you for generating too many links too fast and this may affect your rankings, but having had a huge amount of exposure and hopefully rapid growth of non-search engine traffic through your new links you will have achieved your goals.

Slow and Steady Wins the Race!

For those seeking to build long term traffic and authority in their chosen fields, a different course of action is required. A more nuanced approach is best for the slow and steady guys. Here the trick is to use submission software and services to provide a gradual flow of articles and a slower paced spread across the available outlets. We are not trying to build hundreds of back links over a weekend, but instead to build 4 or 5 per week; week after week, month after month.

Here, software submission is probably your best choice, because you have the control of distribution. Use Article Announcer or ArticlePost Robot to place content with perhaps ten directories per week and introducing one new article per week. In this way, growth of links and the spread of your articles will be more organic, will seem more natural to the search engines who will then reward you with registered back links and credibility.

These links, because they seem natural and 'human-like' will stay in the search engines for a long time and, if your articles are well written, will be picked up for many months to come from the article directories that you are using.

The difference in strategy might be compared to mushrooms and trees after rain. After a rain shower, often we see a flood of mushrooms on the ground, they spring up, but are gone after just a short time. The trees though, they were there before and will be there afterwards, grown a little taller and stronger. Group one is the mushrooms, the second group is the trees. The forest needs both mushrooms and trees to survive and flourish.

A Little of What You Fancy!

The third strategy is quite simple. A combination of both the above, but using different articles submitted to different submission sites. Again, because we are spreading our submissions out over a period of time, it is best to use a software solution to do the work. It will take longer, but the real grunt work is in making all the original registrations. Once that has been done, the submission process is much easier and, of course, if you are doing well, then you can always pay somebody else to to the work whilst you are busy writing the next article or building the next website.

When it comes to using article submission software or a submission service there is no single 'best' choice. It depends upon your needs. But for long term building of links, one must always seek to make the growth look natural and think about how that goal can be achieved.

Should An Article Directory's Page Rank Concern You?

Everybody knows that Page Rank is important. It indicates the content volume of a site, and it also proves the site's popularity, or how many external links it has pointing to it.

We all strive for the highest Page Rank we can muster for good reason. Having a high ranking means traffic, and traffic means more sales potential.

Which is why we write and submit articles. Placing articles on your site increases its relative content volume, and submitting the articles with a bio box creates external links pointing to your site.

It's all about exposure! The more we have the more profit we make.


But then the plot thickens . . .

Site Popularity doesn't come from having your links just anywhere. You see, there's a method to the madness that brings it all full circle.

To achieve a higher Page Rank through external links, you need to put your articles on sites that have an equal or higher Page Rank than yours does.

But does this apply to Article Directories?

If you're one who submits articles manually and are under time constraints, the quick answer would be yes, it does apply.

You have only so much time to get your articles into sites that will bring you the quickest exposure you can get.

However, when we look at Page Rank for Article Directories in these times of rapid fire article submission software, services and scripts it becomes hard to judge the validity of the every day statisics.

Some Article Directories of late have appeared out of nowhere one week, and the next have well over 1,000 articles already submitted to them. After a month's time, some have even reached the 5 to 10 thousand article mark.

Now considering that Google adjusts a site's Page Rank every three months, an Article Directory could show a big fat "0" Page Rank one day, and after Google makes their adjustments, could climb to a PR4 or PR5 the next.

So, thinking logically, the only time an Article Directory's Page Rank should concern you is the day after Google makes its adjustments.

And even then, that would still only matter if you're in a time rush to get quality links to your site and manually submit to 5 to 10 of the best known sites to do it.

So the answer is twofold . . .

For those who submit their articles manually, yes, current page Rank for Article Directories should concern you.

But for the rest of us, what should matter most is that, when you submit to every possible site you can, you're helping to establish more Article Directories with a higher Page Rank than ever before!

This can only bode well for everybody.

Monday, June 13, 2011

Selling Yourself With Your Article Promotion

When it comes to promoting yourself, there is no better way to pull it off than writing articles. By submitting well-written, informative articles to online publishers, you will become an authority figure in the industry and be regarded as the one to go to. When you submit articles to online publishers, most will offer you the chance to include a short bio, as well as a link to your website. Article promotion is free advertising for you and is a great way to promote your website.

The term “free” is not often used in the advertising world of today. Many individuals and companies spend thousands of dollars each year to get their name out and try, with all their spent dollars, to bring in new clients and new visitors to their site. The fact is you don’t have to spend a penny when you submit your articles to online publishers and your website and your name will be available for all visitors to see.

The wonderful thing about article promotion is that some of the publishers allow their visitors to copy the articles and place them on other websites. They do, however, have to leave the article as is, as well as make sure the author’s name and information is attached. A way to make sure that your website is attached to the article is to include a resource box along with it and make sure your link is part of it whenever you partake of article promotion opportunities. What this means is that your article with all your information can spread all over the internet, that is if you make sure your link is used when use article promotion opportunities.

For example, if you submit 10 articles to 10 different sites, it gives you the opportunity for 100 links back to your site. But what happens when a quarter of those articles are put on 10 more sites? That’s right. You’ve more than doubled the links back to your site. Before you even realize it, you could have as many as a thousand or more links to your site.

What happens when someone is looking up information on a subject and they keep coming across information that is written by you? Instantly, you are regarded as an authority on the subject at hand. This is a major benefit derived from article promotion. The one thing that will most likely happen is that you will get a visitor to your website as they browse for more information. The fact is, by submitting informative articles that are well written and give the reader something they need; you will become an individual well-known in your particular subject. By submitting your articles to online publishers, you will find yourself in the spotlight from time to time.

To get your articles noticed on the web, you can also make sure you use keyword optimization in your articles whenever you partake in article promotion opportunities. This is great for the search engines, allowing your articles to be found quicker, therefore, bringing in more visitors to your site.

Syndicating your articles is another way to get your articles to as many sites as possible. This simply makes it much easier for website owners to put content on their websites. Because it is very easy to do, it will save a lot of time for the site owner and it’s a great situation for you as you no longer have to worry about marketing each of your articles individually.

When you get started, you’ll simply include a link on your article to allow them to publish this, as well as any other articles you currently have available for syndication. Within days, your article can be viewed on hundreds of websites and you didn’t really have to do anything but add the link to your content. Again, free advertising at its best!

If you would like to get your name and website advertised and bring in new visitors to your site, take advantage of the opportunity for free advertising by submitting well-written, informative articles. You’ll be surprised by the amount of visitors you will get to your site!

Seven Benefits Of Niche Article Directories

In marketing, friends will never be enough. There will be plenty of people willing to offer you help and guide you to increase your site's link popularity. One of these folks are article directories website. In particular, niche article directories will give you plenty of advantages. What is a niche article directory? This is a web directory that allows you to publish your content of similar field at their site. In exchange, it will let you promote your website at the end of the article. Niche article directory benefits from you getting your content while you get the chance to promote your website.

In particular, niche article directories can give you several benefits:

Link Popularity. Niche article directories will help you gain link popularity. At the end of each article, writers are allowed to place a link to their website on the resource box. The more you write, the more backward links pointing to your site. This eventually increases your link popularity.

Exposures. Niche article directories will give you plenty of exposure. Website owners who would want additional content, will visit these niche article directories to get their content. This constant flow of visitors will give your content extra exposure that you won't get from your website. Furthermore, if they decide to publish your articles at their sites, they are not allowed to change the content of the article. Therefore, the link that you placed will remain and you have one more webmaster linking to your website.

Higher Sales Conversion. If readers like your writing, it is easier to convince them to buy a product or service from your site. By sharing your knowledge, they are grateful that they have come across to this piece of wonderful article. You are deemed to be the expert on your field who like to help your audience, instead of pushy marketers trying to offer your inferior products.

More Interested Visitors. Niche directories are offering content of similar fields. This will attract like-minded visitors. For example if a niche article directory is offering content in the field of finance, web surfers seeking to lose weight will not be looking around at this niche directory. This results in a more interested visitors viewing your finance article. These visitors are looking for something and that is why they arrive at this niche directory. A lot of business value this kind of visitors more than general web surfers.

Less Competition. Niche article directory has a lot less categories than a general article directory. This attracts visitors as they do not have to find hard for something they are looking for. For publishers, this will enable your article to stand out. You have less competition to attract the visitors' attention. More and more visitors will be able to locate your article in a niche article directory. This is precious. After all, the reasons you publish your content is to let others read your masterpiece.

Faster Approval. Niche article directories will have to approve limited number of articles since they specialize in one field. This enables them to publish your article faster and with less errors. On the other hand, big general article directories will have to approve hundreds if not thousands of articles daily.

Free Advertising. On top of it all, submitting your content to niche article directories is free. You can promote your site, derive extra visitors to your site, regarded as experts in your field and increase your link popularity all for the cost of ... zero. How sweet is that?

Secrets of Article Publishing Success

When including links to your web site within your article, make sure those links are working! Each directory you submit to may handle it differently. Some will convert them automatically to a live link, others you will need to add the html to the link to make it live. When your article gets republished the link may not be live, defeating the purpose of trying to increase your back links.

If someone can’t click on it and go to your web site, what advantage is it to be writing and submitting articles? You should always add your web address in you bio or “about author” starting with http:// That way even if the link is not live, someone interested in going to your site could always copy and paste it into their browser. Always preview your article to check to see if it is formatted the way you want it to look and check your links! Revise it as needed.

The importance of choosing the correct category. If your article is about marketing, why would you want it in poetry? It is critical to your article success that you choose the correct category for several reasons. It will group your article together with similar articles. This helps the search engines find “relevant” content. It helps users who are looking for new content to find your article. It can speed up the submission process by helping the directory owners. Some article directories have rss feeds for each category. Subscribers and rss feed directories will be notified when that category is updated, thereby increasing your article exposure.

Take advantage of all each article directory has to offer. Each one is different but they may offer some valuable features that you may not be aware of. Always create a clear, concise summary. Add keywords if available. In your profile, you may be able to create several links to your websites. These are links that will stay with the article directory and be spidered by search engines. You could easily add 50-100 static links pointing to your website this way.

If you need new ideas for writing articles, check out each directory for their most popular articles. This will give you a good idea on what people are looking for. Continue to submit to as many article directories as you can. There is success in numbers.

Happy article writing!

Publish Articles for Profit

Want to know a quick and simply way to earn money from Google Adsense and other affiliate programs? Find out how you can set up a content rich website business by publishing other people's articles.

Content rich websites

Everybody has heard the phrase 'content is king'; browse any marketing forum and you will be told repeatedly that the best way to receive search engine traffic and link referrals is to publish plenty of good quality content.

However, writing articles can be a time consuming process, especially if your holding down a full-time job and your website is a part-time business. Can you realistically build a 50, 100 or 200 page website of quality content in a short period of time?

So why not supplement your pages with articles written by other people?

Finding articles to re-print

Fortunately there is no shortage of authors eager to allow other people to publish their articles. It is a great form of public relations, allowing the author to demonstrate their knowledge of a particular subject.

There are also a number of 'middlemen' on the scene. These are directories where authors submit their articles, allowing people to browse through and find suitable content. Some of these directories are vast, containing 1000s and 1000s of articles for your use.

Finding articles to re-print is very easy, simply go to your favourite search engine and enter terms such as 'free re-print articles' or 'free website content'. You will soon come across a range of article directories.

Using re-print articles for your website business

There are a number of ways to grow your existing website or even set up a new business:

Knowledge directory

Many companies that own a website do not use them to their full potential. Normally the site will consist of basic information about the company, the products or services on offer and contact details.

Adding a knowledge directory of relevant articles would provide a level of added value for customers, encouraging them to return to the site frequently and generating more business.

Running an ezine or company newsletter

An extension to the knowledge directory would be to build up a mailing list of regular customers and send a newsletter to update them on new articles, plus news on new products, services and promotions.

Many people run ezines and simply find high quality re-print articles that they know their readers will be interested in. Using other people's content provides them with the time to build their mailing lists and find more companies willing to advertise.

Network of niche websites

Multiple income streams' is a big internet marketing buzzword. This is the practice of setting up a number of websites targeted at different niche markets, each generating an income that when combined with the others becomes quite substancial. The advantages of niche websites being that it is easier to dominate a very small market, whilst spreading your risk; however a high level of resource is required to create the content for each niche site.

Using free content it is possible to set up and promote a network of websites, each consisting of 30 - 50 pages, within a relatively short space of time. Each site would be used to promote a relevant affiliate product and host Google Adsense or Yahoo! Publisher Network adverts for additional income opportunities.

Search engine marketing

Free content can also be used for search engine marketing. The more pages that you have on your website, the more opportunities you will have to be found for a greater range of key phrases. Effectively you are casting a wider net to increase the size of your catch.

Search engines like websites with plenty of pages, as they perceive them to have a greater authority on a particular subject. Just do a search for a competitive key phrase and it is likely that the sites that come up at the top of the rankings will consist of a high number of pages.

Search engines also like websites that are linked to by other sites. By populating your knowledge directory, ezine or niche network with high quality content, you will be creating resources that other people will be keen to link to.

Go build it

So why not take advantage of this great marketing opportunity to build your online business.

Powerful Article Writing Strategies For Exploding Traffic And Link Popularity.

One of the most discussed topics today is Article Writing. Many Webmasters are jumping into the bandwagon and are trying to revive and reinvent their old writing talents to good measure.  It is a known fact that there are several benefits in article writing and submitting articles to article directories. The main objective of most webmasters is to obtain one way links, thereby increasing Link Popularity and to generate Targeted Traffic.  Success is much easier to achieve when tried and tested strategies are adopted.Given below are such strategies, if adopted will have a tremendous impact in Boosting your link popularity and Exploding Traffic to your website.

In article writing the most important thing is to choose the right Topic. Though you might be very knowledgeable in sports it makes no sense writing an article on sports if the theme of your website is Home Based Business. Choose a topic related to the theme of your website. If you find it difficult to choose a topic, then visit some of the Forums and see what popular topics are being discussed and select one related to your Home Based Business theme.

Have a Powerful Killer or Catchy Title that will immediately grab the attention of the Audience. Success or Failure of your article is to a great extent dependent on your title. It is worth spending quite some time over this very important aspect.

The Introduction has to be very Compelling. So write an Introduction that is Concise Powerful and Absorbing. It should be such that the reader would want to continue reading the article right up to your Resource Box.

Good Content is what the reader is interested in. Keep in mind the popular saying "Content is King". Your article should be of high quality, Thought provoking, Informative, Precise and Accurate. Articles written sincerely from the heart are greatly appreciated and accepted by the audience because they realize that you are trying to be helpful and before long a rapport is established between you and the audience.

Key Words play a very significant role in article writing. The awareness and success of your articles is greatly dependent on your key words and where you place them. The keywords should be judiciously placed in the Title of your article, in the Introduction paragraph, in the Concluding paragraph and in the main Body of the article. It should not interrupt the flow of the article, be excessive and be seen as keyword stuffing.

One of the main purposes of article writing is to obtain a one way link and generate traffic to your site. For this the Resource Box is of utmost importance. Place a resource box at the end of the article with a very brief description of yourself or your product along with your name and URL. Double check your URL since this is your life line for both your link and traffic.

Having written a good article you now have to submit your article to various article directories and submission sites. All of them have their own submission rules. It is important that you study them before submitting your article. Failure to do so will mean that your article may not get published and all your efforts will be in vain.

That's it. Follow this strategy in your article writing and you are assured of a surge of targeted traffic and increased link popularity. In addition you will soon be accepted as an authority and expert in your field. Isn't it wonderful!

Thursday, June 9, 2011

Six Reasons Why You Should Jump Into Article Marketing

If you are working to become a successful online entrepreneur then you have probably already tried to increase traffic and generate sales through search engine positioning and pay per click advertising. Have you also tried article marketing? Article marketing is the strategy of writing articles related to your business and publishing them on other websites and in the e-zines of complementary companies with a link back to your site. This form of online promotion is a very effective way to build traffic and boost sales. Below you will find the main ways that article marketing can benefit you.

1.  It is your best way to get known as an “expert” in your field. Why should someone buy from you and not from one of the thousands of your competitors that are also online? The few lines that you write in your “about us” section of your website may not be enough to set you apart from the others. However, if your potential customer sees your name on well-written and informative articles appearing on several websites around the Internet, then she will regard you as an expert in your field. The more you publish, the greater your recognition will be and the more your reputation will be enhanced.

2.  Informative articles build trust in your ability to provide a good product or service. If you are selling online your most important asset is to be seen as knowledgeable and trustworthy. When one of your articles is selected by another publisher and placed on a website or included in an e-zine, that publisher is in effect endorsing you. This kind of endorsement will impress the readers of those articles and they will feel more confident in doing business with you, especially if your article is published in an e-zine or on a website which they already respect.

3.  Your articles help to “pre-sell” your products and services. It is the quality of website traffic that counts, not necessarily the quantity. The best kind of traffic you can get is from people who have read one of your articles, and have liked what they have read. These web visitors come into your website with an eagerness to know more and are much more likely to buy something from you then someone who comes onto your site “cold” or without any introduction to your ideas.

4.  Article writing is a great way to generate content for your e-zines and your own website. Although you can look at article marketing as an outreach activity designed primarily for publication elsewhere, you can also use these articles in your own newsletters and on your own website. Keeping in touch with your customers and clients through a regular newsletter is an important part of doing business online. However, you need a steady flow of good material to really be successful. If your articles are good enough to be published on someone else’s website, then by all means publish them first in your own newsletters and on your website.

5.  Articles published on other sites help to build one-way links to your website. Link building is one of the keys to making a website successful, but, as with traffic, it is the quality of the links that matter, rather than the sheer number. Each time one of your articles is placed on another website, you will get a link back to your site. These are one-way links because you did not have to trade links to get them. Usually these links come from pages with fewer outbound links than the standard link pages where your link is usually placed when making a reciprocal arrangement. One-way links coming from pages with few outbound links help to build Page Rank more effectively than reciprocal links.

6.  You can generate a lot of money from articles that are published elsewhere. I am conducting an online business from one of the most unlikely locations on the Earth, Albania. Despite this handicap, I have had people call me up on the phone and go on to order thousands of dollars’ worth of services. All of this has been the result of articles about website promotion and search engine optimization which I have written and published over the past few years. If I can do it from Albania, think of what you can do from your place.

I hope this helps you in your Article Marketing Campaign

Wednesday, June 8, 2011

Reap Benefits When You Submit Articles For Niche Marketing

Niche markets are small specific markets. Individuals or businesses are grouped together for niche marketing if they share similar interests or needs. For instance, females who play golf can be considered a niche market. Reaching as many people in the same niche is necessary to making your small business work. However, if you are an online business start-up, finding your target audience may be challenging in the beginning.

One way to quickly finding your target audience is if you submit articles to article directories as a way of marketing. People reading your articles on a niche topic and who clicks through on the author’s resource box to your website are likely to be your targeted audience. If you are female but don’t play golf, you would probably not be reading an article that teaches on getting the perfect golf swing.

However, a female that does play golf is more likely to read one with a topic that says “How a Female Golfer Can Improve Her Distance”. As you can see, finding your prospective customers in this manner reaps much direct benefits. A good marketing strategy is one that involves focusing your articles on sharing information whilst your site (via a winning sales letter) does the job of converting the targeted audience to clients.

It is important, therefore, that when you submit an article, you should look for article directory sites that will be visited by your niche market. If the article directory site is a general one, then ensure that you submit your article to the appropriate category.

Writing articles entails some knowledge, but you do not have to be an expert writer. Your article should be focused on solving an issue or problem for your reader. For article topics, think of common questions that are likely to be asked regarding that niche business. Using keywords that are easily identifiable by your niche market within your articles will further ensure that your audience can easily find your writings.

Compared with other forms of marketing, writing articles is almost free. You may find some small fees associated with publishing, but they are nothing compared to the high cost of placing ads or doing mailing promotions. Thus, website promotion through articles is a good idea especially if you, as a small business owner, have a limited marketing budget to begin with.

Writing and submitting articles for niche marketing may seem a tedious exercise to first-timers. But after you get the hang of it, marketing via articles can be a really easy and effective way to promote your small niche business. What is also highly rewarding is that you can build your credibility through the content you share. Thereafter, as you submit more and more quality content articles for the same niche market, traffic to your site will steadily increase.

Secrets of Article Publishing Success

When including links to your web site within your article, make sure those links are working! Each directory you submit to may handle it differently. Some will convert them automatically to a live link, others you will need to add the html to the link to make it live. When your article gets republished the link may not be live, defeating the purpose of trying to increase your back links. If someone can’t click on it and go to your web site, what advantage is it to be writing and submitting articles? You should always add your web address in you bio or “about author” starting with http:// That way even if the link is not live, someone interested in going to your site could always copy and paste it into their browser. Always preview your article to check to see if it is formatted the way you want it to look and check your links! Revise it as needed.

The importance of choosing the correct category. If your article is about marketing, why would you want it in poetry? It is critical to your article success that you choose the correct category for several reasons. It will group your article together with similar articles. This helps the search engines find “relevant” content. It helps users who are looking for new content to find your article. It can speed up the submission process by helping the directory owners. Some article directories have rss feeds for each category. Subscribers and rss feed directories will be notified when that category is updated, thereby increasing your article exposure.

Take advantage of all each article directory has to offer. Each one is different but they may offer some valuable features that you may not be aware of. Always create a clear, concise summary. Add keywords if available. In your profile, you may be able to create several links to your websites. These are links that will stay with the article directory and be spidered by search engines. You could easily add 50-100 static links pointing to your website this way.

If you need new ideas for writing articles, check out each directory for their most popular articles. This will give you a good idea on what people are looking for. Continue to submit to as many article directories as you can. There is success in numbers.

Happy article writing!

Questions And Answers About Article Marketing

The following article is one of a series of articles which focus on Article Marketing, Affiliate Marketing and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.

Article Marketing - Your Answers To Questions On Article Marketing

Article marketing is probably the most effective list building and link building strategy in existence. Article directories allow you to include a resource box for every article you will submit. Inside this resource box, you could include a link to your website and specifically to your newsletter subscription form. If you submit just one article to 100 article directories, you'd immediately receive 100 back links to your website. There are thousands of article directories on the 'net today!

Now, let us say you submit, for example, 5 articles to a hundred directories, you'll get 500 back links easily! The best part about this strategy is that quite a number of article directories have high page ranks. We're talking about PR4, PR5, and on occasion, PR7 websites! Having a link to your own website in a website which has a high page rank would give a significant boost to your own pages' search engine standing!

All seems terrific with article marketing, but as with everything else, there are growing concerns as to its real value.

Let's take a look at five of the most common questions which are asked about article marketing...If I submit the same article to many article directories, won't it violate a search engine's policy against duplicate content?

No, it won't. Since we're dealing with high ranking websites, the search engines would assume that the submitted content is their original work. This is the reason why a lot of article directories are pretty confident about the articles they display. The problem that they encounter, really, is with regards to the credibility of their services.

They don't want to be known as a repository of junk content, that's why they have outlawed the posting of PLR articles as well as articles full of affiliate links.

If you always submit quality, informative content that readers are looking for, you will never have a cause for concern.

Does this mean that I could submit articles which I have already posted in my own web pages?

You need to take care here. The search engines will assume that the higher ranking websites are the originators of the content, your web pages would be distinguished as duplicates, and this could possibly lead to the de-indexing of your website or, at least, that particular article page. You wouldn't want this to happen.

Affiliate, Article and Internet Marketing in general isn't as easy as many would have us believe. I fully understand (through my own experiences) that it is a lot easier said than done. However, you are here, right now, because you have a desire to improve your business, grow your business, and be more successful. These articles are here with the sole intention of helping you to make the whole process a lot easier.
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Can I submit as many articles as possible to as many article directories as possible?

Yes, you could! In fact, this is very much advised, to build up your link popularity and secure for your website a great page rank.

However, please bear in mind that search engines, and Google in particular, become quite wary about a website that suddenly experiences a great increase in the number of its back links. It is advised that from the outset, you decide how many articles you can submit and at what intervals, then stick to it. Consistency is the key here.

Does article marketing really work?

Yes, definitely, article marketing does work! If your article's page views remain in low levels, ask yourself 

  • Is your article title compelling or intriguing enough to want to read the whole article?
  • Is the actual content of your article interesting enough? Does it cater to a wide audience?
  • Is your article informative enough to consider recommendation?
  • Is your article readable enough to give your audience an easy time in digesting the information you want to share?
These are the factors that contribute to low page views. Doing some necessary editing to correct these problems will dramatically increase the number of times your article will be viewed.

Additionally, some article directories really attract a few visitors only. But the popular ones like www.ezinearticles.com , www.goarticles.com, www.articledashboard and www.isnare.com should give you hundreds of readers in a month's time.

How sure can I be that my article and resource box will be kept intact by people who will use it in their own websites or Ezines?

Unfortunately, you can never be sure. This is why you have to run your own check from time to time. Search for unique phrases in your article, and click on the results. Determine if the webmaster honored your resource box. If he or she did not, you could ask them to include the resource box, or you could file a complaint with the article directory so that they themselves could act on the matter. As always, Persistence and Vigilance are the k

Pointers When Aiming to Earn From Article Marketing

Article marketing is one of the most powerful forms of marketing and advertising these days. Through such an initiative, businesses and companies are able to convey messages better to intended customers. The effectiveness and usefulness of article marketing efforts these days cannot be really gauged. But for sure, it is quite obvious and very much apparent that writing articles with the aim of selling is very much yielding favourable results for businesses.

On the side of the companies, article marketing initiatives can really be useful and effective in the sense that such efforts are truly instrumental in bringing about more income and money. Consumers are likely to be persuaded better if they are able to read articles about products and services. The popularity of article marketing among firms has been constantly high, a clear indication that indeed, article marketing is truly working and is giving out ample amounts of earnings and income.

On the side of writers, article marketing is posting significant opportunity for earning more money. There is no wonder why there are thousands of copy writers from all around the world who are swooning to write article marketing outputs for paying clients and companies. There are also firms that are directly hiring writers as part of their marketing teams for such purposes, while most small business owners and individual entrepreneurs are opting to write article marketing pieces themselves.

If you are writing article marketing content, it would be helpful if you would be consider the following tips on how you can make your article marketing output truly effective and revenue generating.

  • Make sure the article marketing outputs you are producing are fully packed with useful and interesting information. As always, readers, in both online and in traditional print media, are always looking out for copies that are interesting and are very much resourceful. If you would be able to disseminate or share still unknown or not overly emphasized data, the better. Across the Internet, readers are usually scouting for data that would be helpful and most advantageous to them. They are usually neglecting sites and articles that are not in any helpful and informative enough for them. When writing an article marketing output, be as concise, entertaining, interesting and informative as well so that readers would take heed and be persuaded to buy the product you are selling. 

  • Bear in mind the difference between writing article marketing outputs for traditional print media and for online sites. Be reminded that what could be effective in conventional newspaper prints could never be as effective when directly adopted or used in online purposes. You might be wondering about the difference. To put it simply, online articles need to be written significantly shorter. However, no important details and information should be missed out. Make online article marketing copies as full packed but as short as possible. When writing online, always remember to be concise and straight to the point. Talk directly to consumers and avoid flowery and wordy explanations. Online readers do not always have enough time to spare reading very long articles so strategize to keep them engaged on your short articles.

  • Create a really impressive and interesting article marketing title. Like in any forms of writing compositions, titles are the main summary and gist of the entire content. Titles are composed of a few words and phrases that are strategically put together to draw attention and orient the readers about the particular and specific form of content. Titles make or break articles. Good and effective titles are arousing readers' interest, while ineffective ones put even the best content to waste as readers would more likely ignore them.

  • After writing the article marketing output, it would be advisable if you would strategically aim it to intended readers. You should adopt and implement schemes so that the articles would reach the readers to whom you have written the articles for. It would be beneficial to you if you would use article directories. To do so, you would have to submit your outputs to popular Internet-based article directories. There are many established and popular article directories operating online these days, including goarticles.com, ezinearticles.com. buzzle.com, web-source.net and articlealley.com. 

  • Cross-reference your article marketing outputs. To do so, you would have to put and include links to other articles and sites within the article. Placing hyperlink that would automatically redirect readers upon clicking is most interesting and preferred by online readers. You can also redirect readers to your other articles and Websites. This is one way of effectively promoting your own articles. 

  • Make an e-book of all your helpful and interesting articles. This procedure is just like compiling all your other articles into one folder. This is a great form of information dissemination especially if you intend to distribute such articles massively online.

Online Articles - Do Get Traffic

Online articles may be the single best way to get traffic to your web site. Writing articles and submitting them to free article directories is certainly one of the least expensive ways. To make it work, though, you have to be persuasive.
Maybe you wonder what persuasive writing has to do with articles. You're not exactly selling something with an informative article, are you? Actually, you are. First, you have to persuade the reader to keep reading until he gets to your link at the bottom.  Then you have to give the reader a reason to click through to your site. Use the following tips to get more traffic by writing persuasively.

Persuasive Online Articles

1.  Keyword optimized headlines:  "How Much Can You Make This Year?" will get more readers than "Make More Money," but only if people find the article first. "Get Rich Writing Simple Articles," might have been a more attention grabbing headline, but I used "Online Articles" because that is a keyword phrase that people are actually searching. Of course, if you can use good keywords AND eye-catching headlines, it is even better.  

Another way to have the best of both, is to write the article twice. Firt write it with a good keyword-optimized title, and then re-write it and submit it again with a more catchy title. Paint a picture in seven words or less, if you can. "A Thousand Dollars Fell Off My Table," might lure them in. Titles with,"10 Ways To..." or "Avoid These Six Mistakes..." or "How To..." in them, are popular too.

2.  The article description:  Many article directories require a description. This lets the reader know what the article is about, and hopefully convinces them to read it. Hinting at things and leaving the reader wanting more can help: "If you're making these errors, you're losing money every day. Learn to avoid the most common optimization mistakes."

3.  The article body:  You should write in your natural style, or, if you haven't yet developed one, stick to easy "top 10" types of articles. Keep paragraphs short, or readers will lose interest. Hinting at incompleteness can also help to get readers to visit your site. Instaed of, "Here's how to write articles." Say, "Here are a few of the techniques I use to easily write new articles." You want them looking for the other techniques - on your site.

4.  Use subtitles:  The use of subtitles and headings breaks up an article, making it easier to read. Subtitles also help to optimize an article for search engines, if they contain good keywords. You'll notice I often use subtitles, like the one coming up...

Online Articles - The Resource Box

You write online articles to get traffic, which you get from the link in the author's resource box - if the reader clicks on it. Invite them to do so, and never just put your name, acheievements, and a link. At the very least say "To learn more, visit..." or something similar.

My most successful resource box is for my real estate site. It reads, "Steve Gillman has invested in real estate for years. To get a free real estate investing course, and see a photo of a beautiful house he and his wife bought for $17,500, visit http://www.HousesUnderFiftyThousand.com" The resource box is what online articles are all about. Below, you'll find an another one that has worked well for me.

Quality And Keywords: How To Strike The Perfect Article Balance

Writing the perfect article for submission to an article directory for marketing purposes is all about striking the right balance. You need to provide web publishers and readers with well-written, entertaining and informative content. However, you also need to be keyword savvy so that your articles will do well in searches in both the article directories and on the major search engines. But which is more important?

Without a doubt, good content should always take precedent and the major search engines are finding more and more ways to reward good content on the web, while penalizing keyword heavy content that holds little value for readers.

However, that is not to say keywords should be abandoned altogether. They are still vital for good search engine optimization and article marketing, but they should be used with carefully.
We have all run a search on Google or Yahoo! and clicked on a result only to be presented with a pointless, barely readable article that is stuffed with keywords. In 99.9 per cent of cases the immediate reaction is to click away from such a page as quickly as possible.

The point here is that whoever published this page effectively used keywords to get a high search engine page ranking and get visitors to the page. However, the poor quality of the page's content means that the visitors are lost immediately.

Therefore, the secret is to find a good balance. With a little work you can produce an article that reads well and has enough targeted keywords to help with SEO. In general, keywords should never go above a 2 per cent density. So, if your article is 500 words long, you shouldn't have more than 10 keywords.

Also, it is not about how many keywords you have, but where you place them. Above all, the keyword should appear in the headline, the description, the opening paragraph and the last paragraph. These are by far the most important. The remaining keywords can be interspersed with the main content at any points you choose and where it reads well. If this is done well, the reader won't even realize that there are keywords in the article.

So when you are writing article marketing content, you will first need to decide on a subject you wish to write about and the keywords and keyphrases you want to use. Researching these keywords well is vital and there are many tools available online to help you with this. In general, your keywords should match the words a potential reader who is interested in the subject of your article might type into a search engine.

Your first priority when writing an article is to create something that will keep readers attention and that flows well. For this reason you should forget entirely about keywords at the outset. Write your article but do not worry about where they will appear in the text. Although often they will find themselves into the text naturally as you write.

Once the article is written you should edit it to make sure it reads well and achieves the purpose you intended. In general, an article should be informative or entertaining. When you are happy with the article you can then worry about inserting the keywords. Sometimes you will find places where they will slot in naturally with the flow of the articles, while in the other cases you may have to change the wording a little. However, do not leave keywords interfere with the structure, meaning or readability of the content.

Look over your  article carefully at least once to make sure all is in order.  Ensure that there are no grammatical or spelling errors. Sometimes, as you reread your article you will often see more opportunities to subtly work in a few more keywords without disrupting the article.

Now, you have an article that will serve you on two fronts. It has the good content to get it noticed and published by web publishers and it has the keywords needed to draw the attention you need to both the article itself and your website.

There are no guarantees that your article will be appearing on the first pages of the search engines within days, or perhaps ever. However, if you maintain these methods over a period of time you will find that your articles will begin to bring the traffic you desire to your website.

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