The Four Elements Of A Nifty Marketing Article Like The Gurus Do It

You may think that the key to article marketing success is writing a good article. While this is true, there is much more to it than this. You will also need to consider your headline, your article description and your resource box. In many ways, these can be more important than the article itself.

The Headline

By far the most important part of your article is the headline. It is the first thing your reader or potential publisher will see. If you can grab their attention and get them to read your article you are on the road to success. Your headlines should only be between five and ten words, but these few words can be the difference between success and failure.

Write a few headlines, not just one. Also, once you have written a few headlines put them aside and come back to them later. You will then be able to better judge which is the best one.

There are a few tricks you can use to grab the reader's attention. One is to play to people's desires and offer a solution. Examples of this could be:

How to get rich in one month
How to retire before your 50

Headlines that offer to show a reader how to achieve something in easy steps also lead to a good click through rate. So, these could be something like:

10 top tips for getting rich quick
5 easy steps to early retirement

As you submit more and more articles, you will get a better idea of what is working for you both in terms of headlines and content.

The Description

Almost as important as the headline is the description. The description of your article will appear under your headline in the article directories. There is a temptation here to take your first paragraph and cut it into the description box when submitting to directories. This is a grave mistake.

While it is not as powerful as a headline, the description gives you another opportunity to sell your article so word it carefully. Describe what the article sets out to do, how it does it and hint at the great solution it is going to provide. A powerful introductory paragraph in the article may achieve all of this, but it is not always possible so generally you should write your description separately.

The Article

If you have grabbed the reader's attention with your headline and they are reading your article you are almost there. However, your work isn't done yet. The article has to be good, if not excellent. At least good enough to hold the reader's attention for its entirety.

In general, your article should either entertain or inform. Writing entertaining or funny articles is a skill most professional writers struggle at and is very hard to achieve, so you should aim to inform. Either tell the reader about something they want to know about, or tell them how to do something. Also, write about something you know about. "How to" articles are particularly popular. If you can show a reader how to complete a task in 500 or so words you are on to a winner.

When you are writing the article, keep it simple. There can be a temptation to use flowery language but this is a definite no-no. Keep your sentences short, your words simple, and avoid complex grammatical structures. One trick is to read the article aloud to yourself when you have finished. It it sounds good to the ear and flows smoothly it should also read well.

The Resource Box

Ah, the resource box. The forgotten child of article marketing. If you get someone to read your article it is a fair achievement. So do not scupper your efforts by writing a poor resource box, as so many people do. The whole point of the exercise is to get people to click through to your website, so your resource box content is key.

If you wrote a good article related to your website or product your reader will already be interested so you have a lot of the work done. The text in the resource box should include your name but for the most part should be about the reader, not about you.

You need to tell them why they want to buy your product and how it can help them. Remember, you are offering the solution to their problem. Also, be sure you can deliver on your promises. Do not offer something you can not provide. Finally, it can be a good idea to include a plain address for your website as well as a live link.

So, when you are next preparing a marketing article be sure to give each of the four steps the attention they deserve.


Happy Writing!

Selling Yourself With Your Article Promotion

When it comes to promoting yourself, there is no better way to pull it off than writing articles. By submitting well-written, informative articles to online publishers, you will become an authority figure in the industry and be regarded as the one to go to. When you submit articles to online publishers, most will offer you the chance to include a short bio, as well as a link to your website. Article promotion is free advertising for you and is a great way to promote your website.

The term “free” is not often used in the advertising world of today. Many individuals and companies spend thousands of dollars each year to get their name out and try, with all their spent dollars, to bring in new clients and new visitors to their site. The fact is you don’t have to spend a penny when you submit your articles to online publishers and your website and your name will be available for all visitors to see.

The wonderful thing about article promotion is that some of the publishers allow their visitors to copy the articles and place them on other websites. They do, however, have to leave the article as is, as well as make sure the author’s name and information is attached. A way to make sure that your website is attached to the article is to include a resource box along with it and make sure your link is part of it whenever you partake of article promotion opportunities. What this means is that your article with all your information can spread all over the internet, that is if you make sure your link is used when use article promotion opportunities.

For example, if you submit 10 articles to 10 different sites, it gives you the opportunity for 100 links back to your site. But what happens when a quarter of those articles are put on 10 more sites? That’s right. You’ve more than doubled the links back to your site. Before you even realize it, you could have as many as a thousand or more links to your site.

What happens when someone is looking up information on a subject and they keep coming across information that is written by you? Instantly, you are regarded as an authority on the subject at hand. This is a major benefit derived from article promotion. The one thing that will most likely happen is that you will get a visitor to your website as they browse for more information. The fact is, by submitting informative articles that are well written and give the reader something they need; you will become an individual well-known in your particular subject. By submitting your articles to online publishers, you will find yourself in the spotlight from time to time.

To get your articles noticed on the web, you can also make sure you use keyword optimization in your articles whenever you partake in article promotion opportunities. This is great for the search engines, allowing your articles to be found quicker, therefore, bringing in more visitors to your site.

Syndicating your articles is another way to get your articles to as many sites as possible. This simply makes it much easier for website owners to put content on their websites. Because it is very easy to do, it will save a lot of time for the site owner and it’s a great situation for you as you no longer have to worry about marketing each of your articles individually.

When you get started, you’ll simply include a link on your article to allow them to publish this, as well as any other articles you currently have available for syndication. Within days, your article can be viewed on hundreds of websites and you didn’t really have to do anything but add the link to your content. Again, free advertising at its best!

If you would like to get your name and website advertised and bring in new visitors to your site, take advantage of the opportunity for free advertising by submitting well-written, informative articles. You’ll be surprised by the amount of visitors you will get to your site!

Secrets of Article Publishing Success

When including links to your web site within your article, make sure those links are working! Each directory you submit to may handle it differently. Some will convert them automatically to a live link, others you will need to add the html to the link to make it live. When your article gets republished the link may not be live, defeating the purpose of trying to increase your back links.


If someone can’t click on it and go to your web site, what advantage is it to be writing and submitting articles? You should always add your web address in you bio or “about author” starting with http:// That way even if the link is not live, someone interested in going to your site could always copy and paste it into their browser. Always preview your article to check to see if it is formatted the way you want it to look and check your links! Revise it as needed.

The importance of choosing the correct category. If your article is about marketing, why would you want it in poetry? It is critical to your article success that you choose the correct category for several reasons. It will group your article together with similar articles. This helps the search engines find “relevant” content. It helps users who are looking for new content to find your article. It can speed up the submission process by helping the directory owners. Some article directories have rss feeds for each category. Subscribers and rss feed directories will be notified when that category is updated, thereby increasing your article exposure.

Take advantage of all each article directory has to offer. Each one is different but they may offer some valuable features that you may not be aware of. Always create a clear, concise summary. Add keywords if available. In your profile, you may be able to create several links to your websites. These are links that will stay with the article directory and be spidered by search engines. You could easily add 50-100 static links pointing to your website this way.

If you need new ideas for writing articles, check out each directory for their most popular articles. This will give you a good idea on what people are looking for. Continue to submit to as many article directories as you can. There is success in numbers.

Happy article writing!

Publish Articles for Profit

Want to know a quick and simply way to earn money from Google Adsense and other affiliate programs? Find out how you can set up a content rich website business by publishing other people's articles.


Content rich websites

Everybody has heard the phrase 'content is king'; browse any marketing forum and you will be told repeatedly that the best way to receive search engine traffic and link referrals is to publish plenty of good quality content.

However, writing articles can be a time consuming process, especially if your holding down a full-time job and your website is a part-time business. Can you realistically build a 50, 100 or 200 page website of quality content in a short period of time?

So why not supplement your pages with articles written by other people?

Finding articles to re-print

Fortunately there is no shortage of authors eager to allow other people to publish their articles. It is a great form of public relations, allowing the author to demonstrate their knowledge of a particular subject.

There are also a number of 'middlemen' on the scene. These are directories where authors submit their articles, allowing people to browse through and find suitable content. Some of these directories are vast, containing 1000s and 1000s of articles for your use.

Finding articles to re-print is very easy, simply go to your favourite search engine and enter terms such as 'free re-print articles' or 'free website content'. You will soon come across a range of article directories.

Using re-print articles for your website business

There are a number of ways to grow your existing website or even set up a new business:

Knowledge directory

Many companies that own a website do not use them to their full potential. Normally the site will consist of basic information about the company, the products or services on offer and contact details.

Adding a knowledge directory of relevant articles would provide a level of added value for customers, encouraging them to return to the site frequently and generating more business.

Running an ezine or company newsletter

An extension to the knowledge directory would be to build up a mailing list of regular customers and send a newsletter to update them on new articles, plus news on new products, services and promotions.

Many people run ezines and simply find high quality re-print articles that they know their readers will be interested in. Using other people's content provides them with the time to build their mailing lists and find more companies willing to advertise.

Network of niche websites

Multiple income streams' is a big internet marketing buzzword. This is the practice of setting up a number of websites targeted at different niche markets, each generating an income that when combined with the others becomes quite substancial. The advantages of niche websites being that it is easier to dominate a very small market, whilst spreading your risk; however a high level of resource is required to create the content for each niche site.

Using free content it is possible to set up and promote a network of websites, each consisting of 30 - 50 pages, within a relatively short space of time. Each site would be used to promote a relevant affiliate product and host Google Adsense or Yahoo! Publisher Network adverts for additional income opportunities.


Search engine marketing

Free content can also be used for search engine marketing. The more pages that you have on your website, the more opportunities you will have to be found for a greater range of key phrases. Effectively you are casting a wider net to increase the size of your catch.

Search engines like websites with plenty of pages, as they perceive them to have a greater authority on a particular subject. Just do a search for a competitive key phrase and it is likely that the sites that come up at the top of the rankings will consist of a high number of pages.

Search engines also like websites that are linked to by other sites. By populating your knowledge directory, ezine or niche network with high quality content, you will be creating resources that other people will be keen to link to.

Go build it

So why not take advantage of this great marketing opportunity to build your online business.

Secrets of Article Publishing Success

When including links to your web site within your article, make sure those links are working! Each directory you submit to may handle it differently. Some will convert them automatically to a live link, others you will need to add the html to the link to make it live. When your article gets republished the link may not be live, defeating the purpose of trying to increase your back links. If someone can’t click on it and go to your web site, what advantage is it to be writing and submitting articles? You should always add your web address in you bio or “about author” starting with http:// That way even if the link is not live, someone interested in going to your site could always copy and paste it into their browser. Always preview your article to check to see if it is formatted the way you want it to look and check your links! Revise it as needed.

The importance of choosing the correct category. If your article is about marketing, why would you want it in poetry? It is critical to your article success that you choose the correct category for several reasons. It will group your article together with similar articles. This helps the search engines find “relevant” content. It helps users who are looking for new content to find your article. It can speed up the submission process by helping the directory owners. Some article directories have rss feeds for each category. Subscribers and rss feed directories will be notified when that category is updated, thereby increasing your article exposure.

Take advantage of all each article directory has to offer. Each one is different but they may offer some valuable features that you may not be aware of. Always create a clear, concise summary. Add keywords if available. In your profile, you may be able to create several links to your websites. These are links that will stay with the article directory and be spidered by search engines. You could easily add 50-100 static links pointing to your website this way.

If you need new ideas for writing articles, check out each directory for their most popular articles. This will give you a good idea on what people are looking for. Continue to submit to as many article directories as you can. There is success in numbers.

Happy article writing!